Digital marketing is not just about being present online—it’s about growth with purpose. I combine creativity with data-driven strategies to design campaigns that reach the right audiences, build brand visibility, and deliver measurable results.
I’ve worked across platforms like Google Ads and Meta Ads to craft campaigns that balance creativity with performance.
Experience
Platforms
Digital Marketing Strategy
My process combines creativity with analysis. I start by understanding the brand and its audience, then map out a strategy built on clear goals. From there, I design campaigns with strong creative concepts, run tests to optimize performance, and track data to refine results. It’s a cycle of testing, learning, and improving.
Paid media campaigns (Meta, Google, TikTok)
Funnel & customer journey strategy
Analytics & performance optimization
Remarketing & segmentation
A/B testing & growth experiments
See how I approach digital strategy
1. Discover –
Understanding the brand and goals
2. Create – Designing strategy and assets
3. Optimize – Tracking results and scaling what works
The Challenge
Slobber Chops is a family-owned Australian company specializing in kangaroo products. They had a strong product offering, but very little online presence. As a small business with a limited budget, they needed a strategy that could stretch their resources while delivering real growth.
The brand needed to compete in the B2C space against larger players with bigger budgets. The key challenge was to build visibility online, attract the right audiences, and generate sales without overextending their marketing spend.
The Approach
I managed Slobber Chops’ marketing end-to-end, from design to campaign execution. The strategy revolved around a funnel-based approach, combining Facebook Ads and Google Ads with email marketing.
Paid campaigns were designed to capture potential customers’ attention.
We used giveaways and promotions to encourage email sign-ups and audience engagement.
Email flows nurtured leads into paying customers, creating a loop where ads and emails worked together to drive conversion.
Audiences were continuously tested and segmented to optimize campaign performance.
This integrated approach ensured that every touchpoint—from ad to inbox—was aligned with the brand’s goals and maximized ROI.
Funnel-based digital marketing strategy (B2C-focused
Funnel-based digital marketing strategy (B2C-focused
The Impact
Within a year, Slobber Chops doubled its sales using only Google Ads, Meta Ads, and email marketing strategies. The funnel approach not only increased revenue but also built a qualified email list, strengthened audience engagement, and positioned the brand as trustworthy and approachable.
- Funnel-based digital marketing strategy (B2C-focused)
- Paid media campaigns on Meta Ads & Google Ads
- Creative design for digital ads
- Email marketing campaigns and automation
- Campaign management & optimizatio
