Design that inspires trust and connects brands with people—on paper and online.
“For me, design is more than aesthetics—it’s a language. Over the years I’ve worked on projects that required blending creativity with strategy, from branding for startups to high-impact print campaigns. My goal is always the same: create visuals that are beautiful, functional, and meaningful.”
Programs
Experience
Print & Digital Design
Every piece of design tells a story. With experience in editorial, advertising, and digital design, I create visuals that reflect brand identity and leave a lasting impact. From packaging that sparks curiosity to a brochure that captivates, I approach every project as part of a bigger brand experience
Branding & logo design
Editorial & advertising design (brochures, catalogs, presentations)
Packaging & promotional materials
Digital creatives for campaigns
Brand guidelines
Project Overview
Hogar Café began with a simple yet powerful idea: to give coffee farmers a voice and a brand of their own. More than just selling coffee, the goal was to share a story—coffee made by hand, rooted in tradition, produced with fair trade values. The challenge was to capture this authenticity and translate it into a brand identity that could travel beyond the local market while keeping its soul intact.
Brand logo & visual identity system
Packaging design (coffee bags, takeaway materials)
Print & digital storytelling assets
Brand photography & video production
Guidelines for future brand applications
Result
How do you design a brand that feels handcrafted and true to its origins, but still appeals to modern coffee lovers? Hogar Café needed to look approachable and honest—not luxury, but beautiful and inspiring. A brand that coffee enthusiasts would recognize as authentic and trustworthy.
Customers connected with the authenticity of its story while appreciating a polished, modern design that stood out in cafés and on retail shelves. The photography and video reinforced the narrative, showing real people and real craft. The result was a brand that carried the essence of farmers’ work into new markets while honoring its roots in culture, fairness, and craft.
the essence of farmers’ work into new markets while honoring its roots in culture, fairness, and craft.
